Updated as of August 29, 2024

Introduction

This Privacy Notice applies to website and online services controlled by the partnership including the Association for Institutional Research (AIR), EDUCAUSE, and the National Association of College and University Business Officers (NACUBO) in relation to “The Joint Statement on Analytics.”

This Notice explains how we collect, use, share, and protect personal data only in the context of “The Joint Statement on Analytics”. It also describes the choices available to you regarding the use of your personal data. Please read this Privacy Notice carefully to understand our policies. If you do not agree with the data practices described in this Privacy Notice, we advise you not to use our website or services. 

Note: The website and related services are not intended for use by or designed for children under 13, and we do not knowingly or intentionally collect information about children under 13.

We recognize that information privacy is an ongoing responsibility and therefore will update this Privacy Notice from time to time as we undertake new personal data practices or adopt new privacy policies. We reserve the right to amend the Privacy Notice at any time, for any reason, without notice to you, other than the posting of the amended Privacy Notice at this site. Check our website frequently to see the current Privacy Notice that is in effect.

What Is Personal Data?

We acknowledge that there are many potential definitions of “personal data.” Our definition of personal data is any information about an identified or identifiable person, which can include direct identifiers, such as name, address, email address, and national identification numbers, or indirect identifiers such as location data or IP address. This list of data elements is not exhaustive, and we consider the definition of personal data in the broadest possible context.

We may collect and use information that, alone or in combination with other information, could be used to identify you (“personal data”) to deliver our resources, programs, products, and services and inform you of various resources, programs, products, and services related to our associations’ missions and purposes, as described in “How We Collect and Use (Process) Data” below. This data is collected in various online forms and through our business relationships.

What Happens if You Don’t Provide Personal Data?

You can enjoy most resources on this website without giving us your personal data. Most content is open-access and does not require a profile. However, some personal data is necessary for us to supply you with services you have requested.

How We Collect and Use (Process) Data

We may collect and use personal data to ensure we provide you with information about news, services, community collaboration, and professional development opportunities that advance data-informed decision making within higher education.

The information we hold enables us to engage in basic communication with you, helps us to enhance your experiences on our website, and allows us to improve our resources, programs, products, and services and the efficacy of our communications with you.

AIR/EDUCAUSE/NACUBO, in the context of “The Joint Statement on Analytics”, and their service providers (such as event contractors) collect and use the following types of information:

• We may use your information to personalize your experience through recommendations on our website or in email, apps, or other service platforms to provide you with more relevant information.
• We may use your information to reply to communications you send us.

Visiting “The Joint Statement on Analytics” Website and Automatically Collected Data

• As is common practice on most websites, we collect certain information automatically on this website and store it in log files. As you interact on this website, we may collect information about your computer or device and visits to our website (“automatically collected data”) through cookies, Internet Protocol (IP) address tracking/URL tracking, and other tools (collectively referred to as “tracking technologies”). The types of automatically collected data on our website using these and other tools include: the search terms you use, new or returning user information, browser information, computer or device type, operating system, internet service provider, website usage, referring/exit pages, platform type, date/time stamp, number of clicks, and ads viewed. We may use your website usage in conjunction with profile and registration form information to help us understand how our website and services are being used. We may use information about your IP address to help diagnose problems with our server, analyze trends, track visitor engagements, and gather information that assists us in identifying visitor preferences. We also may use your IP address to enhance our security and investigate an actual or potential security incident. For EU data subjects, this use of your information is necessary for our legitimate interests in understanding how our website and our services are being used by you, to improve your experience, and to ensure network and information security.
• Session cookies are used to enhance and make more efficient the user’s experience during a site visit. Once the user closes the browser, the cookie terminates. 
• Persistent cookies store small text files on the user’s hard drive for extended periods of time and “remember” visit activities to help make subsequent visits more efficient. Users may remove persistent cookies by following internet browser help instructions. 
• Please note that this website offers some links to external sites, to which these privacy practices do not apply. We make no promises regarding the policies or business practices of these other websites.

Correspondence

If you correspond with us by email regarding “The Joint Statement on Analytics” initiative, the postal service, or other form of communication, we may retain such correspondence and the information contained in it and use it to respond to your inquiry; to notify you of events, publications, or other services; or to keep a record of your complaint, accommodation request, and the like. If you wish to have us refrain from communicating with you, please contact us at info@changewithanalytics.com.  

(Note: If you ask us not to contact you by email at a certain email address, we will retain a copy of that email address on its “master do not send” list in order to comply with your no-contact request.)

Purposes for Processing your Data

• As explained above, we may process your data to provide you with the resources, programs, products, or services you have requested from us. Additionally, we use your information to refine our programs and services to better tailor them to your needs and to communicate with you about other services that may assist you in your career or otherwise help you do your job.
• We reserve the right to use the personal data collected to identify the source of any inappropriate use of information resources managed by the partnership, including but not limited to, offensive or illegal postings to online discussion lists, collaboration sites, and other communication vehicles; denial-of-service actions; unauthorized use of online services and network infrastructure; misuse or unauthorized use of intellectual property, or other representations of AIR/EDUCAUSE/NACUBO; and to protect the personal safety and privacy of our employees and service providers, members, online users, and the public under the policies and practices described in this Privacy Notice.

Communication

We may contact you by email, postal mail address, or phone number that you have on file with us for business purposes specifically related to “The Joint Statement on Analytics.”

We may send transactional emails to individuals with whom we have a business relationship; these emails regard a service or product you purchased or requested, and you may not opt out of these emails.

If there is a concern regarding your personal data, we will contact you when required to do so by law. To do this, we will use the email address on file for you.

If for any reason you think there is a problem regarding communications to you, please let us know by contacting info@changewithanalytics.com.

Third-Party Sharing

General Sharing

We do not share your personal data with third parties outside authorized subprocessors.

Subprocessors

We share your personal data with third parties that provide certain services to us to assist us in meeting business operation needs. These parties are authorized to process your personal data, on our behalf and pursuant to our instructions, only as necessary to provide these services to us. We use third-party service providers, including, but not limited to:

• Association management software provider to help with management of business-related data
• Providers of research and analytics services, including Google Analytics
• Email marketing service provider(s)
• Providers of cloud computing infrastructure services

These providers are authorized by AIR/EDUCAUSE/NACUBO for our business operation needs as they relate to “The Joint Statement on Analytics” initiative; however, we make no promises regarding the policies or business practices of third parties and encourage you to familiarize yourself with their privacy policies before providing them with your personal data.

• We may disclose your personal data to our agents or subprocessors for the purposes identified above. In such cases, the agent or subprocessors will be obligated to use that personal data in accordance with the terms of this Privacy Notice.
• We will not sell, distribute, or lease your personal data to third parties unless we have your permission or are required by law to do so.
• We may disclose your personal data without your permission to the extent that it is required to do so by United States, Canada, European Union, or other national law, in connection with any legal proceedings or prospective legal proceedings, and in order to establish, exercise, or defend our legal rights.

What Other Exceptions Are There?

AIR, EDUCAUSE, and/or NACUBO may individually provide content, events, products, or services regarding “The Joint Statement on Analytics” initiative that fall outside of the scope of this Privacy Notice. You are responsible for reading these organization’s policies upon engaging with these optional products and services; if you do not consent to these additional policies, you should not use the optional products and services.

Data Subject Rights: Your Choice

Access to Personal Data

Upon request, we will provide you with information about whether we hold any of your personal data. You have the right to access the personal data we have about you, and you may request that it be corrected, amended, or not used in future processes by emailing info@changewithanalytics.com with the subject of “Access Request.” We require all our requests to be in writing. We will respond to your access request within a reasonable time, under 30 days. We may require additional information from you to allow us to confirm your identity or find your personal data.

If you believe that any personal data we are holding on you are incorrect, incomplete, or shouldn’t be processed, please contact us as soon as possible, at the contact information below, and we will promptly take the appropriate action.

Withdrawing Your Consent

You have the right to withdraw your consent for any potential marketing material. To do this, you may send an email to info@changewithanalytics.com.

International Users

This website is operated and managed on servers located within the United States (U.S.). By visiting and using our website, residents and citizens of countries and jurisdictions located outside of the U.S. understand and consent to the transfer of their data to the U.S. for processing and use in accordance with this privacy notice. 

Security

We are committed to ensuring that your personal data is secure. To prevent unauthorized access or disclosure, we have put in place appropriate technical and organizational measures to safeguard and secure the personal data we process. No system is 100% secure, and therefore we can’t provide assurance with 100% certainty that your personal data will be secure. If, despite all our efforts, a data breach does occur, we will do everything in our power to limit the damage. In case of a personal data breach, and in accordance with state and federal laws, we will inform you about remedial actions that we are undertaking and that you should take to prevent any further damage. We will always inform the relevant data owner/controller and supervisory authority or authorities without undue delay.

Data Retention

We will not store your personal data longer than necessary for the purpose for which we have processed your personal data. How long we retain your personal data depends on the type of data and the purpose for which we process it.

Changes to Our Privacy Notice

It is our policy to post any changes we make to our Privacy Notice on this page. In some cases, we provide additional notice of changes. If we make material changes to how we treat your personal data, we will notify you by email to the email address specified in your account (if applicable) and/or through a notice on the website. The date the Privacy Notice was last revised is listed at the top of this page. We may change this Privacy Notice from time to time by updating this page.

Questions, Concerns, or Complaints

If you have a question or complaint about how you believe we have handled a request under this Privacy Notice (including subject “Access Request”), please let us know, and we will work to fix it. You can email us at info@changewithanalytics.com.

Further Information

If you have any questions about this privacy notice or questions or complaints about the processing of your personal data by AIR, please contact us at info@changewithanalytics.com.

Cookies

We place small files, known as “cookies,” onto your computer to collect information about how you browse our website.

Cookies are used to:

• Measure how you use the website so it can be updated and improved based on your needs
• Remember the notifications you’ve seen so that we don’t show them to you again
• Identify you once you’ve logged in to the site

Cookies are small text files that web servers typically sent to users’ computer when they visit a website. Cookies are stored as text files on users’ hard drive and can be accessed by web servers when the user visits a website or views an advertisement. A session cookie is a cookie that stores information as a user is using the Site but is deleted once the browser session is finished. A persistent cookie is a cookie that stores information as a user utilizes the Site and stores and uses that information in connection with future visits of the user to the Site. Third-party cookies and/or web beacons are cookies or web beacons provided by our technology and/or advertising partners. Any third-party cookie or web beacon that we authorize for use on the Site only collects that information described below for the same stated purposes as if we were directly collecting the information. For a third-party cookie or web beacon, the third-party will have access to the collected information in order to provide us with information or services to enhance the performance and functionality of the Site.

 You can find out how to manage or disable cookies at usa.gov.

How We Use Cookies

We use Google Analytics to collect information about how people use this website. We do this to make sure it is meeting your needs and to investigate ways to improve your experience. You can opt out of Google Analytics tracking.

Google Analytics stores information about:

• The pages you visit
• How long you spend on each page
• How you got to the site
• What you click on while you’re there

We do not collect or store your personal data (e.g., your name or address), so this information cannot be used to identify who you are.